Digital Marketing

  App campaigns for installs (ACi) : A type of advertising campaign which tries to drive new installs to your mobile app.  Automated bidding : A solution that helps advertisers automatically set bids based on performance goals. Audience signals: A solution that allows you to add audience suggestions that help Google's AI optimize for your selected goals. Although adding audience signals is optional, using audience signals can help you guide machine learning models on the ideal way to optimize your campaign. Conversion : An action that’s counted when someone interacts with your ad or free product listing and then takes an action that you’ve defined as valuable to your business.  Conversion value : The values you assign to certain actions that matter to your business, for example $5 for calls and $20 for sign-ups. CPA : Cost-per-action, calculated as total cost divided by total conversions. Data-driven attribution (DDA) ...

  1. What is PPC? Answer : PPC stands for Pay-Per-Click, a form of online advertising where advertisers pay a fee each time one of their ads is clicked. The most common platform for PPC is Google Ads, but other platforms include Bing Ads, Facebook Ads, and LinkedIn Ads. 2. What are the different types of PPC campaigns? Answer : Search Campaigns : Ads appear on search engine results pages (e.g., Google Search). Display Campaigns : Ads show on websites across the Display Network (text, image, video ads). Shopping Campaigns : Ads for physical products that appear in search results and Google Shopping. Video Campaigns : Ads shown on YouTube and other Google partner sites. App Campaigns : Focus on promoting app installs or app engagement. Remarketing Campaigns : Target users who have previously visited your website. 3. What is a Quality Score in Google Ads? Answer : Quality Score is a metric used by Google to determine the relevance and quality of your ads, ...

 Preparing for a Google Ads interview? Here’s a comprehensive list of common PPC questions to help you ace it. 1. What Is PPC and Why Is It Important? PPC (Pay-Per-Click) is a digital advertising model where advertisers pay each time a user clicks their ad. Importance of PPC: Fastest way to rank at the top of search results Delivers quick results (unlike SEO) Targets the right audience with precision Boosts brand awareness and revenue 2. What’s CPC? CPC (Cost Per Click) is the amount you pay for each click on your ad. Formula: CPC = Total Cost Total Clicks CPC = Total Clicks Total Cost ​ 3. What Is CPM? CPM (Cost Per Thousand Impressions) is the cost for every 1,000 ad impressions. Formula: CPM = Total Cost Total Impressions × 1000 CPM = Total Impressions Total Cost ​ × 1000 4. What Is Ad Rank? Ad Rank determines your ad’s position on the SERP (Search Engine Results Page) . Formula: Ad Rank = Max Bid × Quality Score Ad ...

  1. Case Study: Campaign Optimization Question : You’re running a Google Ads campaign for an e-commerce website that sells sports equipment. The client has a goal to increase sales, but the campaign is currently underperforming. The cost per click (CPC) is high, but conversions are low. What steps would you take to optimize the campaign? Approach : Analyze Keywords : Review the keywords being used. Identify if there are irrelevant or underperforming keywords. Consider adding negative keywords to filter out irrelevant traffic. Improve Ad Copy : Ensure the ad copy aligns with the user’s search intent and is compelling. Test multiple versions (A/B testing) to find the most effective messaging. Quality Score : Check the Quality Score of the ads. Improve it by making the ad more relevant to the keywords and ensuring the landing page offers a seamless experience. Bidding Strategy : If the goal is conversions, consider switching to a Target CPA (Cost Per Acquisition) or Ma...

  1. What is Google Ads and how does it work? Answer: Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers can create ads to display in Google's search engine results and on its advertising network. It uses a pay-per-click (PPC) model, where advertisers pay each time a user clicks on their ad. The system is based on bidding, and advertisers compete for ad placement based on keywords relevant to their target audience. Google Ads operates on a bidding system for keywords, and it uses a combination of factors to determine the placement of ads, including: Bid amount (how much the advertiser is willing to pay per click) Ad Quality (Quality Score, which factors in relevance, landing page experience, and expected click-through rate) Ad Rank (determines the position of the ad) Targeting (location, demographics, and device targeting) 2. What are the key components of Google Ads? Answer: The main components of ...

  1. How do you create an SEO strategy for a new website with zero traffic? Answer: Start with foundational SEO: Technical Setup: Ensure the site is crawlable/indexable (robots.txt, XML sitemap, SSL, mobile-friendly). Keyword Strategy: Research based on intent using tools like Ahrefs or SEMrush; prioritize long-tail keywords initially. Content Plan: Build topical authority via cluster content; focus on informational content to drive traffic first. Internal Linking: Create a logical site architecture to distribute PageRank. Link Building: Use digital PR, HARO, and content marketing to get quality backlinks. Analytics Setup: Implement GA4, GSC, and conversion tracking. 🔹 2. How do you recover from a Google algorithm penalty or drop after a Core Update? Answer: Analyze the Update: Identify what the update targeted (content quality, link spam, EEAT, etc.). Compare Winners vs. Losers: Use tools like Sistrix or Semrush to analyze patterns. Audit...

  🔹 Basic Level Questions 1. What is SEO? Answer: SEO (Search Engine Optimization) is the process of optimizing web content to improve its visibility and ranking on search engine results pages (SERPs) for targeted keywords. The goal is to increase organic (non-paid) traffic. 2. What are the types of SEO? Answer: On-page SEO – Optimizing individual web pages (e.g., content, titles, meta tags). Off-page SEO – Building backlinks, social signals, and domain authority. Technical SEO – Improving crawlability, site speed, mobile usability, and structured data. Local SEO – Optimizing for location-based searches (Google Business Profile, citations). 3. What is a backlink and why is it important? Answer: A backlink is a link from another website to your website. Backlinks are a key ranking factor; they act as a vote of confidence and help search engines understand a site's authority and relevance. 4. What are meta tags in SEO? Answer: Meta tags provide metada...